South-East Queensland · Available Remotely

Your organisation wants answers. I find them by combining analytics, behaviour and learning.

Behavioural scientist · Analytics professional · Learning designer

Olive-backed sunbird feeding at a bottlebrush flower, captured mid-flight
Photo: Tracey Harrison-Hill
Behavioural Insight

Comprehending the psychology behind decisions, learning and habit — and what it means when you're designing for real people, not average ones.

Data & Analytics

Growing technical capability in Python, R and Power BI — applied to real problems in education, behaviour and strategy.

Learning Design

Designing curricula that are evidence-based, inclusive, and built around how people actually learn — across diverse adult cohorts and delivery modes.

I study behaviour. All of it.

Two legs, four, feathered, or neural.

My driving force has always been understanding behaviour. In animals, that drive was enough to represent Australia at the World Agility Championships; in people, enough to spend a career asking how they engage, how they learn, how they make meaning from experience. That drive has run through a PhD in consumer behaviour, academic program leadership, curriculum design for diverse adult cohorts, and now formal training in business analytics and AI, not as a departure from that foundation, but as its evolution.

Working with Python, R, Power BI and data visualisation, I bring a layer of analytical visibility to the behavioural and learning design questions I have always asked.

I am now focused on the intersection of learning design, analytics, and AI adoption, combining behavioural insight with data capability for organisations navigating complex change. I am based in south-east Queensland and work best in roles where evidence, design and implementation sit together.

That same curiosity about behaviour follows me outdoors. As a landscape and wildlife photographer, I spend focused time reading movement and anticipating the moment — the same research, planning and patience I bring to my work. The bird on this page is one of my captures; you can see more at photobytrace.com.

How I think, and why it matters

01
I start with the question, not the tool

Before I open a dataset or pick a method, I want to understand what is actually being asked. Not the presenting question, but the real one underneath it. In my experience, the most useful analytical work starts with a conversation about what a decision-maker genuinely needs to know, and works backwards from there.

That instinct comes from a long career in curriculum design, where the same principle applies: you don't start with content, you start with what you want people to be able to do. The framing shapes everything that follows.

02
I work across the whole chain

I am comfortable across the full research-to-insight chain: designing and developing questionnaires, collecting and inputting data, and drawing on public datasets alongside data I've gathered myself. From there, I clean and transform it in Python, build models in R, visualise findings in Power BI or R, and explain what it means in plain language to people who don't care about the method.

That last part matters as much as the first. Analysis that lives in a report nobody reads hasn't done its job.

03
I bring a behavioural lens

My PhD was in consumer behaviour, specifically, how tourists make decisions about destinations. I've spent a long time thinking about what actually drives human choices, and how hard it is to predict behaviour from surface-level data alone. That makes me cautious about over-interpreting results and curious about what the data might be missing.

It also makes me interested in implementation: not just what the data says, but what needs to change in an organisation for evidence to actually influence decisions.

04
I work best in complex, multi-stakeholder environments

Most of my career has involved translating between different groups of people: academic staff and students; executives and operational teams; even trainers and dog owners. In learning design specifically, I've been both the subject matter expert and the person building the learning solution, which means I know exactly where those two roles tend to talk past each other. I am used to working in environments where the 'right answer' is contested, the data is incomplete, and the most important skill is knowing how to listen and communicate without undermining confidence.

05
Outside of work

I am a landscape and wildlife photographer — long exposures, wide angles, early mornings, dark skies. I find that photography teaches the same thing that good analysis does: research, planning, patience, precision, and a willingness to look at something ordinary until you see it differently.

I am also a qualified dog agility judge, instructor and long-standing competitor in the sport, roles I have held for over two decades. I mention this not as a quirky aside, but because it reflects something I value: sustained commitment to a community and giving back.

My Work in Practice

The following projects were completed as part of my Master of Business Analytics at the University of Queensland. They are presented as evidence of analytical capability, not as consulting engagements or paying client work. Each project involved a brief or dataset created for academic purposes, with the exception of the Queensland educational equity analysis and the real estate predictive modelling project, both of which used real, publicly available data.
▶ Video
● Real public data
Queensland Education Equity Decision Support Dashboard
NAPLAN · ICSEA · IRSD · 2025
Integrated and analysed education, demographic and geospatial data from multiple public sources (ACARA, ABS, DSS, ADII) to develop an interactive decision-support dashboard for exploring educational equity across Queensland. Applied Visual Design and UX theory to enable stakeholders to easily navigate, identify regional patterns, compare educational indicators and drill down to school-level insights through dynamic filtering.
R Shiny Leaflet ggplot2 GIS GeoPackage GeoJSON Visual Design UXD
▲ Policy & ethics analysis
▶ Video
Assessment Integrity in the Age of Generative AI
ELSI Framework · TEQSA Regulatory Analysis · 2026
Applying an Ethical, Legal and Societal Impact framework to a live regulatory problem: how Australian higher education should respond to generative AI in assessment.
ELSI Framework TEQSA Policy Analysis Higher Ed PowerPoint Deck
▶ Video
○ Academic brief
Educational Data Dashboard Prototype
State Education Department · 2024
A stakeholder-commissioned case brief requiring a data solution for an educational context. End-to-end from analysis brief to working prototype.
Python Power BI Miro Jupyter
● Real dataset (provided)
Jupyter NB
Real Estate Predictive Modelling
Logistic Regression · Elastic-Net · Random Forest · 2025
Comparing three modelling approaches — including natural language features from listing text — to predict sale outcomes, then interpreting the winning model properly rather than treating it as a black box.
Logistic Regression Random Forest SHAP TF-IDF / SBERT
R Notebook
○ Simulated brief
Restaurant Review & Customer Behaviour Analysis
Consumer analytics · R · 2024
Analysis of competitor review data and single-venue customer patterns. Regression modelling, time-series forecasting, and dual-audience communication.
R Regression Time-series ggplot2
◇ Simulated consulting brief
Digital Transformation Strategy
Gold Coast Hinterland Museum · 2025
A strategic transformation plan for a values-driven tourism business. Environmental analysis, Digital First Framework, values-aligned roadmap.
Strategy Yoo & Berente CRM Canva Roadmap
◇ Simulated consulting brief
National Sustainability Framework: Project Implementation Plan
Fictitious national hospitality & events group · 2025
A full business case for implementing national sustainability standards across a hotel and events organisation — financial modelling, governance, risk and change strategy in one plan.
NPV/ROI Modelling Stage-Gate Governance Risk Register Change Management BMC
◇ Simulated company dataset
Diagrams
VEVO Bikes Data Warehouse
Star Schema · ETL · SSIS · 2024
Designed and implemented a star-schema data warehouse for a bicycle company's sales system, built an ETL pipeline in SSIS, and queried the dimensional model in SQL to generate business insights.
SQL SSIS Star Schema ETL Dimensional Modelling
◈ Self-directed AI build
Jupyter NB
Scope-to-Ship: Automating a Data-Cleaning Workflow with AI
Self-designed automation framework · 2026
Turned a recurring data-cleaning task into a working Python tool, built with Claude using a five-stage framework: Scope, Siphon, Structure, Simulate, Ship. This automation is designed to keep the process honest instead of just fast, and tool-agnostic so that the system is transferable.
Python Jupyter pandas openpyxl Claude Workflow Design

Designing for How People Learn

This work spans a genuine range: over a decade of subjects I designed and delivered as a university lecturer, formally trained through a Graduate Certificate in Higher Education in 2001, plus a current learning design proposal from a postgraduate microcredential at UTS. The microcredential was a mindful refresh, updating with contemporary frameworks and the realities of designing for AI. I've labelled each clearly — delivered subject or academic proposal — because that distinction matters, and I'd rather you know exactly what you're looking at.

I lost most of the original teaching artefacts from these subjects when I stepped away from work unexpectedly for cancer treatment in 2017. At the time, I was not anticipating needing them again. What's shown here is drawn from the subject guides and outlines that survived, plus my own account of the design thinking behind them.
○ Academic proposal
AI-Supported Marketing Content Generation
Designing for Learning · UTS · 2026
A structured learning intervention to build a marketing team's capability in prompting, evaluative judgement and iterative refinement of AI-generated content — grounded in Merrill's First Principles and Jonassen's ill-structured problem theory.
Merrill's First Principles Jonassen Understanding by Design Needs Analysis
◈ Self-directed AI build · 2026
Audio Brief
Scope-to-Ship: From Lecture Deck to Audio-Ready Summary
AI-assisted learning design pipeline · 2026
Applied my five-stage framework — Scope, Siphon, Structure, Simulate, Ship — to a recurring learning design task: turning a dense 26-slide workshop deck into a short audio summary and a check-your-understanding quiz, with the tool set up to flag what it couldn't extract.
Python python-pptx Claude Learning Design Workflow Design
● Delivered subject
T&L Artefact
Tourism & Leisure Management: Designing for Blended-Media Assessment
JCU, multi-campus & online · 2017
Replacing a written assignment with a self-produced narrated video blog — years before video-based assessment was common — while keeping every outcome cleanly mapped to a specific, assessable task.
PebblePad Blended Media Multi-Campus Delivery Constructive Alignment
● Delivered subject
Club & Gaming Management: Learning Through the Mechanism Itself
JCU, Townsville · Intensive face-to-face · 2011
An assessment design where the participation-reward mechanic doubles as the content: shaping active discussion while giving students a lived experience of the reinforcement principles the subject asks them to critique.
Assessment Design Applied Ethics Responsible Gambling Peer Assessment

Where I've been, and what I've built

Education
Master of Business Analytics
In progress · Expected 2027
University of Queensland
Graduate Certificate in Business Analytics
GPA 7.0 · 2025
Dean's Commendation for Academic Excellence
University of Queensland
Doctor of Philosophy
Tourist Behaviour & Destination Marketing
Griffith University · 2001
Graduate Certificate in Higher Education
Griffith University · 2001
Bachelor of Commerce (Honours)
Tourism Marketing
Griffith University · 1991
Professional Development
AI in Learning Design Bootcamp
Completed · 2026
Building functional AI tools across the full learning design workflow — needs analysis, objective writing, evidence-based design, evaluation and always-on LMS monitoring.
Tools & Technologies
Analytics
Python · R · Power BI · SQL · SPSS · NVivo · Qualtrics · Jupyter Notebook
EdTech
Canvas LMS · Blackboard LMS · Camtasia · Miro · Canva · Zoom · Endnote
Microsoft 365
Word · Excel · PowerPoint · Clipchamp · Teams · OneDrive · OneNote · Outlook · SharePoint
Creativity
Adobe Photoshop · Adobe Lightroom · Capture One · DaVinci Resolve · Adobe Premiere Pro

My career has moved through consumer behaviour research, applying that within tourism research projects, academic program leadership, museum management, and now formal analytics training. It's a curvy roadmap about a consistent set of questions being pursued across different contexts: How do people learn? What shapes their choices? How do organisations use evidence to improve?

2024–present
Casual Lecturer
Bond University & Griffith University
Designing and delivering student-centred learning experiences at Bond University (Bachelor of Sport Management) and Griffith University (Master of Business, mixed-mode). Completing Master of Business Analytics concurrently.
2021–2024
Museum Manager
Gold Coast Motor Museum
Directed strategy, operations, compliance and customer experience for an award-winning tourism attraction. Led post-COVID recovery planning. Management contribution informed GCMM receiving the Gold Coast Emerging Business of the Year award (2022).
2017–2021
Career Pause
Medical Recovery
Focused on recovery from stage 4 metastatic melanoma. Returned with renewed clarity, resilience and commitment to impact-driven work.
2010–2017
Senior Lecturer
James Cook University · College of Business, Law & Governance
Coordinated multi-campus teaching teams across online, blended and face-to-face modes. Contributed to curriculum governance and quality assurance through Education Committee involvement. Led subject redevelopment embedding active learning and UDL principles. AACSB accreditation contribution.
2000–2010
Lecturer & Program Director
Griffith University · Griffith Business School
Directed academic programs across marketing, consumer behaviour, tourism and sport. Managed and contributed to collaborative applied research through the CRC for Sustainable Tourism. Led curriculum reviews and AACSB/EQUIS accreditation documentation with primary responsibility for curriculum mapping.

A selection of peer-reviewed articles, book chapters and industry research reports from my academic career. Full publication list available on request.

2013
Harrison-Hill, T., & Chalip, L. Marketing sport tourism: Creating synergy between sport and destination. In Sport Tourism (pp. 170–188). Routledge.
BOOK CHAPTER · ROUTLEDGE
2006
Harrison-Hill, T. Getting into the spirit: Using internet information search to heighten emotions in anticipation of the sport tourism experience. In Taking tourism to the limits (pp. 165–171). Routledge.
BOOK CHAPTER · ROUTLEDGE
2005
Murphy, P. E., Harrison-Hill, T., Turner, L., & Zhang, Y. Long haul flight market: its future and implications for Australia over the next 20 years. CRC for Sustainable Tourism, Common Ground Publishing.
INDUSTRY RESEARCH REPORT · CRC FOR SUSTAINABLE TOURISM
2002
Harrison-Hill, T., Fairley, S., & Chalip, L. Positioning the Gold Coast in domestic tourist markets. CRC for Sustainable Tourism, Common Ground Publishing.
INDUSTRY RESEARCH REPORT · CRC FOR SUSTAINABLE TOURISM
2001
Harrison-Hill, T. How far is a long way? Contrasting two cultures' perspectives of travel distance. Asia Pacific Journal of Marketing and Logistics, 13(3), 3–17.
PEER-REVIEWED JOURNAL ARTICLE
1995
Hill, T., & Shaw, R. N. Co-marketing tourism internationally: Bases for strategic alliances. Journal of Travel Research, 34(1), 25–32.
PEER-REVIEWED JOURNAL ARTICLE · JOURNAL OF TRAVEL RESEARCH

Let's talk

I am currently completing my Master of Business Analytics at UQ and actively looking for roles in South-East Queensland and remotely. If you are working on something at the intersection of data, learning design or organisational change — or if you just want to think through a problem together — I would be glad to hear from you.

The quickest way to reach me directly is the form alongside, or via LinkedIn. Email and phone are included in my CV, on the Background & CV page.

LinkedIn linkedin.com/in/tracey-harrison-hill
Location Wongawallan, Gold Coast hinterland
Available for South-East Queensland and remote roles
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