Behavioural scientist · Analytics professional · Learning designer
Comprehending the psychology behind decisions, learning and habit — and what it means when you're designing for real people, not average ones.
Growing technical capability in Python, R and Power BI — applied to real problems in education, behaviour and strategy.
Designing curricula that are evidence-based, inclusive, and built around how people actually learn — across diverse adult cohorts and delivery modes.
Two legs, four, feathered, or neural.
My driving force has always been understanding behaviour. In animals, that drive was enough to represent Australia at the World Agility Championships; in people, enough to spend a career asking how they engage, how they learn, how they make meaning from experience. That drive has run through a PhD in consumer behaviour, academic program leadership, curriculum design for diverse adult cohorts, and now formal training in business analytics and AI, not as a departure from that foundation, but as its evolution.
Working with Python, R, Power BI and data visualisation, I bring a layer of analytical visibility to the behavioural and learning design questions I have always asked.
I am now focused on the intersection of learning design, analytics, and AI adoption, combining behavioural insight with data capability for organisations navigating complex change. I am based in south-east Queensland and work best in roles where evidence, design and implementation sit together.
That same curiosity about behaviour follows me outdoors. As a landscape and wildlife photographer, I spend focused time reading movement and anticipating the moment — the same research, planning and patience I bring to my work. The bird on this page is one of my captures; you can see more at photobytrace.com.
Before I open a dataset or pick a method, I want to understand what is actually being asked. Not the presenting question, but the real one underneath it. In my experience, the most useful analytical work starts with a conversation about what a decision-maker genuinely needs to know, and works backwards from there.
That instinct comes from a long career in curriculum design, where the same principle applies: you don't start with content, you start with what you want people to be able to do. The framing shapes everything that follows.
I am comfortable across the full research-to-insight chain: designing and developing questionnaires, collecting and inputting data, and drawing on public datasets alongside data I've gathered myself. From there, I clean and transform it in Python, build models in R, visualise findings in Power BI or R, and explain what it means in plain language to people who don't care about the method.
That last part matters as much as the first. Analysis that lives in a report nobody reads hasn't done its job.
My PhD was in consumer behaviour, specifically, how tourists make decisions about destinations. I've spent a long time thinking about what actually drives human choices, and how hard it is to predict behaviour from surface-level data alone. That makes me cautious about over-interpreting results and curious about what the data might be missing.
It also makes me interested in implementation: not just what the data says, but what needs to change in an organisation for evidence to actually influence decisions.
Most of my career has involved translating between different groups of people: academic staff and students; executives and operational teams; even trainers and dog owners. In learning design specifically, I've been both the subject matter expert and the person building the learning solution, which means I know exactly where those two roles tend to talk past each other. I am used to working in environments where the 'right answer' is contested, the data is incomplete, and the most important skill is knowing how to listen and communicate without undermining confidence.
I am a landscape and wildlife photographer — long exposures, wide angles, early mornings, dark skies. I find that photography teaches the same thing that good analysis does: research, planning, patience, precision, and a willingness to look at something ordinary until you see it differently.
I am also a qualified dog agility judge, instructor and long-standing competitor in the sport, roles I have held for over two decades. I mention this not as a quirky aside, but because it reflects something I value: sustained commitment to a community and giving back.
My career has moved through consumer behaviour research, applying that within tourism research projects, academic program leadership, museum management, and now formal analytics training. It's a curvy roadmap about a consistent set of questions being pursued across different contexts: How do people learn? What shapes their choices? How do organisations use evidence to improve?
A selection of peer-reviewed articles, book chapters and industry research reports from my academic career. Full publication list available on request.
I am currently completing my Master of Business Analytics at UQ and actively looking for roles in South-East Queensland and remotely. If you are working on something at the intersection of data, learning design or organisational change — or if you just want to think through a problem together — I would be glad to hear from you.
The quickest way to reach me directly is the form alongside, or via LinkedIn. Email and phone are included in my CV, on the Background & CV page.